"The 1-Page Marketing Plan" - Simple Client Acquisition Without Social Media

You don't need a 40-page marketing strategy to get 3-5 consulting clients. Allan Dib shows you the simplest path: identify your ideal client, craft a clear message, and reach them through direct channels. No social media circus required.

Here's why The 1-Page Marketing Plan fits the Encore Income philosophy: Dib isn't teaching you how to build a marketing empire.

He's teaching you how to get clients efficiently with limited time and resources. That's exactly what part-time corporate consultants need.

Most marketing books assume you have a dedicated marketing team, unlimited budget, and 40 hours per week to execute campaigns. Dib assumes you're a small business owner who needs clients next month, not next year.

The framework is a single-page canvas divided into nine boxes covering three stages: Before, During, and After the sale. Fill in the boxes. Execute. Get clients.

It's practical, simple, and perfectly aligned with "I need 3-5 premium clients to generate $75K annually."

The Problem: Most Marketing Advice Doesn't Work for Part-Time Consultants

Corporate professionals trying to build supplementary income face a specific challenge:

Most marketing books ignore this reality. Dib addresses it directly.

His approach: targeted outreach to a specific audience with a clear message through the simplest effective channel. No complexity. No wasted motion.

The Core Framework: Before, During, After

The 1-Page Marketing Plan organizes everything into three stages:

BEFORE (The Prospect Stage):

This is where you identify who to target, what to say, and how to reach them.

Box 1 - Target Market: Who specifically are you serving?

Not "small businesses." That's too broad.

"Manufacturers with $20M-$100M revenue struggling with budget variance above 8%."

The narrower your target, the easier everything else becomes.

Box 2 - Message: What problem do you solve for them?

"I help mid-sized manufacturers reduce budget variance from 8-12% down to under 5% in 90 days, without hiring a full-time CFO."

Clear problem. Clear outcome. Clear timeframe. No jargon.

Box 3 - Media: How do you reach them?

For corporate consultants, this is usually:

• LinkedIn outreach to specific decision-makers
• Referrals from professional service providers (lawyers, accountants, consultants)
• Industry association networking (actual meetings, not LinkedIn groups)
• Direct email to 30-50 companies that fit your ideal profile

Not social media ads. Not blogging. Not podcasting. Direct outreach to people who need what you offer.

DURING (The Lead Stage):

Someone has expressed interest. Now what?

Box 4 - Lead Capture: How do you get their contact information?

For consultants, this is straightforward: offer a free consultation, diagnostic, or audit.

"I'll analyze your current budget process and show you where the variance is coming from—no charge."

They give you access. You demonstrate expertise. They see the problem clearly. Natural transition to paid engagement.

Box 5 - Lead Nurture: How do you stay in contact until they're ready to buy?

Dib advocates for email sequences. For part-time consultants, simpler is better:

After the free consultation, send a monthly email with one useful insight related to their challenge. That's it. No complex automation. Just value.

Box 6 - Sales Conversion: How do you close the deal?

For corporate consultants: present a clear proposal with specific deliverables, timeline, and fee. No games. No pressure. Just "Here's what I'll do, here's what it costs, here's when we start."

AFTER (The Customer Stage):

You've closed the client. How do you maximize the relationship?

Box 7 - Deliver a World-Class Experience:

Do exceptional work. Meet deadlines. Communicate clearly. Solve the actual problem.

This seems obvious, but Dib's point: most service providers are so focused on getting clients they forget that retention is easier than acquisition.

Box 8 - Increase Customer Lifetime Value:

For consultants, this means: after solving the immediate problem, identify the next problem.

You helped them reduce budget variance. Now they need quarterly planning support. That's an ongoing retainer.

One client at $15K annually becomes one client at $30K annually with scope expansion.

Box 9 - Orchestrate Referrals:

Don't hope for referrals. Ask for them systematically.

After delivering results: "I work exclusively with manufacturers facing budget variance challenges. Who else in your network might benefit from a conversation?"

One satisfied client typically knows 3-5 potential referrals. That's how you go from 2 clients to 5 clients without marketing.

Why This Works for Corporate Professionals

Dib's framework aligns perfectly with the Encore Income model:

The Math on Getting 5 Clients

Here's how this actually plays out:

What I Like About This Book

Dib writes clearly with no fluff. The framework is visual and actionable. You can fill out the one-page canvas in an afternoon and have a complete marketing plan.

The book is also anti-complexity. Dib explicitly argues against tactics that waste time and money. That's refreshing in a field full of people selling elaborate funnels and automation.

Also, unlike most marketing books that assume unlimited resources, this one is designed for small businesses with limited time and budget. That's exactly who Encore Income professionals are.

What I Don't Like

Some of Dib's examples are product businesses, not service businesses. The principles translate, but you have to adapt them to consulting.

Also, he's Australian, so some references to regulations and marketing channels are specific to Australia. That's a minor issue—the framework is universal—but occasionally you'll hit an example that doesn't apply.

Finally, Dib loves direct response marketing tactics (deadlines, scarcity, urgency). For corporate consultants serving other businesses, some of that feels too aggressive. Use the framework. Ignore the high-pressure tactics.

The Bottom Line

Is this book going to make client acquisition effortless? No.

Is it going to give you a simple, actionable plan to get 3-5 clients without social media theater or complex funnels?

Absolutely.

You don't need elaborate marketing. You need a clear target, clear message, and direct outreach. Dib shows you how to organize that on one page and execute it in 90 days.

Fortune favors the bold. But fortune also favors those who skip the marketing circus and just have direct conversations with people who need what they offer.

— Scott Fulbright

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