"Essentialism" - The Disciplined Pursuit of Less
You can't build supplementary income by adding more to an already full plate. Greg McKeown shows you how to eliminate the non-essential so you can invest focused time on income that actually closes your retirement gap.
Here's why Essentialism matters for corporate professionals building Encore Income: it's the antidote to the "do it all" trap that keeps you busy but broke.
McKeown's core argument is simple: most people spread themselves too thin trying to do everything. Essentialists focus relentlessly on the vital few things that matter and ruthlessly eliminate everything else.
Not "I can do both." Not "I'll find a way to fit it in." Just a disciplined, strategic decision to do less—but make what you do count.
When you're trying to build supplementary income while working full-time, this isn't philosophy. It's survival.
The Problem: Non-Essentialists Try to Do Everything
Most corporate professionals operate like this:
The Non-Essentialist Approach (Why You're Stuck):
- Say yes to every meeting invite because you don't want to miss out
- Volunteer for projects outside your core responsibility because it might help your career
- Try to build supplementary income on top of everything else
- Never say no because you want to be seen as helpful
- Spread your limited time across 15 different priorities
- End up exhausted, overwhelmed, and making zero progress on what actually matters
Result: You're incredibly busy. Your retirement gap hasn't budged.
McKeown calls this the "paradox of success": you become successful at your job, which leads to more opportunities, which leads to diffused effort, which leads to stalled progress on what you actually care about—like closing your retirement gap.
Sound familiar?
The Core Philosophy: Less But Better
McKeown's alternative is essentialism:
"Essentialism is not about how to get more things done; it's about how to get the right things done."
Here's the framework:
Explore: Discern the vital few from the trivial many. Most opportunities are distractions. A few are transformational. You need to distinguish between them.
Eliminate: Cut out everything that isn't absolutely essential. This requires saying no—a lot. To good opportunities, not just bad ones.
Execute: Make it as easy as possible to achieve what's essential. Remove obstacles. Build systems. Protect your time.
For corporate professionals building Encore Income, this translates directly:
The Essentialist Approach to Building Supplementary Income:
- Explore: Identify the ONE income opportunity that aligns with your strengths and has the highest value
- Eliminate: Say no to every other opportunity, even good ones, to protect time for the essential one
- Execute: Build systems and routines that make 6-8 focused hours per week automatic
Result: 6-8 focused hours per week on ONE high-value income stream = $50K-$100K annual supplementary income = Retirement gap closed in 8-12 years.
The Power of Saying No
McKeown dedicates significant attention to the skill corporate professionals struggle with most: saying no.
You've been trained to say yes. Your career advancement depended on it. But when you're building supplementary income with limited time, saying yes to everything means accomplishing nothing.
The book provides specific strategies for gracefully declining requests:
The awkward pause: Don't respond immediately. Take time to consider whether this aligns with your essential priority (closing your retirement gap).
The soft no: "I'm flattered, but I'm overcommitted right now."
The clear no: "That doesn't align with my current priorities."
The trade-off question: "If I say yes to this, what am I saying no to?" Usually, you're saying no to time building supplementary income.
Real Example from the Book:
A senior executive was drowning in meetings, requests, and commitments. He decided to apply essentialism: he identified his ONE essential contribution (strategic thinking on company direction) and systematically eliminated everything else.
He stopped attending meetings where he wasn't making strategic decisions. He delegated projects that others could handle. He protected mornings for deep thinking.
Result: His impact on the company increased. His stress decreased. He reclaimed 15 hours per week.
That's 15 hours that could be invested in building supplementary income.
How This Connects to Your Freedom Number
Let's be specific about what essentialism means for closing your retirement gap.
If your gap is $3,000/month ($36,000/year), you need approximately $900,000 in assets at a 4% withdrawal rate.
Essentialism directly determines whether you build those assets:
Non-Essentialist vs. Essentialist Approach:
Non-Essentialist (Trying to Do Everything):
Say yes to 5 different income opportunities. Spread 10 hours across all of them. Make minimal progress on each. Generate maybe $15K-20K annually. Get overwhelmed and quit after 2 years. Retirement gap stays exactly where it is.
Essentialist (Ruthlessly Focused on One Thing):
Identify ONE high-value opportunity aligned with your strengths. Invest 6-8 focused hours weekly. Build expertise and reputation. Generate $60K-$100K annually. Invest consistently for 10 years. Build $1.1M in assets. Retirement gap closed.
The difference isn't talent or luck. It's discipline about what deserves your limited time.
The Concepts That Changed How I Think
Trade-offs are real: You can't have it all. Trying to have it all means getting nothing that matters. Accept this, and your decisions become much clearer.
If it isn't a clear yes, it's a no: Stop saying yes to "pretty good" opportunities. They crowd out the truly exceptional ones. McKeown uses a 90% rule: if an opportunity isn't at least a 90% yes, it's a no.
Protect the asset (you): Essentialists prioritize sleep, health, and recovery. You can't build supplementary income if you're burned out. Non-negotiable: protect your capacity to do essential work.
Routine eliminates decisions: Don't decide every week when to work on supplementary income. Make it routine. Same time, same day. Decision fatigue is real—remove the decision.
Applying Essentialism to Building Encore Income:
- Essential Priority: Close $300K retirement gap in 10 years
- Essential Activity: Build $75K annual supplementary income through consulting
- Essential Time Block: Saturday 8am-2pm (6 hours, non-negotiable)
- Essential Focus: Serve 3-5 premium clients in budget planning for mid-sized manufacturers
- Non-Essential (Eliminated): Side projects, social media, networking events that don't lead to ideal clients, "opportunities" outside your niche
This is what essentialism looks like in practice. One clear priority. Ruthless elimination of everything else.
What I Like About This Book
McKeown doesn't sell productivity hacks or time management tricks. He's making a philosophical argument about how to live and work in a world of infinite options and limited time.
The book is also honest about the social cost of essentialism. People won't like it when you start saying no. Your boss might push back when you decline low-value projects. But if your priority is closing a retirement gap, not winning a popularity contest, those costs are worth it.
Also, unlike most business books, this one is well-written. Clear prose, good examples, no unnecessary padding. You can read it in an afternoon and implement immediately.
What I Don't Like
I'll be honest about the limitations.
Some of the examples are from high-level executives who have more autonomy than most corporate professionals. Saying no is easier when you're the CEO than when you're a director reporting to a VP who expects responsiveness.
That said, the principles still apply. You might not be able to eliminate every meeting, but you can probably eliminate 30-40% of them if you're strategic about it.
Also, the book is stronger on diagnosis than specific tactics. You'll need to figure out what essentialism looks like in your specific situation. But that's probably better than a prescriptive formula that doesn't fit your life.
The Bottom Line
Is this book going to give you more hours in the day? No.
Is it going to make building supplementary income easy? Also no.
But will it help you stop wasting your limited time on non-essential activities so you can actually make progress on closing your retirement gap?
Absolutely.
You can't do everything. You can do the one thing that matters most. McKeown shows you how to make that choice deliberately instead of letting busyness make it for you.
Less but better. That's how you close retirement gaps.
Get the Book
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
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Focus on What's Essential: Your Freedom Number
Before you eliminate the non-essential, calculate your Freedom Number so you know exactly what essential goal you're working toward.
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Take the Assessment (Free)Fortune favors the bold. But fortune also favors those who say no to the trivial many so they can focus on the vital few.
— Scott Fulbright
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